B2B Marketing Executive Experience: 2–3 years | Openings: 1 Department: Marketing & Growth Product: QuikProjects Location: Indore, Madhya Pradesh | Work Mode: On-site Employment Type: Full-time About QuikProjects QuikProjects is an AI-driven project management platform that brings project management, documentation, testing, and spreadsheets into one connected workspace. It is designed to help businesses simplify their project operations and reduce dependency on multiple tools such as Jira, Confluence, TestRail, and spreadsheets. We are building QuikProjects for growing businesses that want a simpler, more connected, and cost-effective way to manage projects and teams. About the Role We are looking for a B2B Marketing Executive who can take ownership of outbound lead generation for QuikProjects. You will be responsible for finding the right companies and decision-makers, building and enriching prospect data, reaching prospects through email and LinkedIn, nurturing them through consistent follow-ups, and converting relevant prospects into qualified leads and product demos. This is a hands-on, target-driven role where you will be involved in the complete B2B outbound process, from data sourcing to lead generation and qualification. Who This Role Is For This role is ideal for someone with experience in B2B lead generation, outbound marketing, SaaS marketing, inside sales, or business development who enjoys prospecting, researching companies, working with data, writing outreach messages, and starting meaningful business conversations. You should be comfortable working with tools such as Apollo.io, LinkedIn Sales Navigator, email outreach platforms, CRM systems, and AI-powered marketing tools. What You'll Work On · Research and identify companies that match the QuikProjects Ideal Customer Profile (ICP). · Build targeted B2B prospect databases using Apollo.io, LinkedIn Sales Navigator, and similar tools. · Identify relevant decision-makers such as Founders, CEOs, CTOs, Engineering Heads, Product Managers, Project Managers, and Operations Heads. · Enrich and maintain prospect data including company information, designation, email, LinkedIn profile, industry, company size, and other relevant information. · Clean, verify, segment, and maintain accurate prospect databases. · Create prospect segments based on industry, company size, geography, role, technology, business requirements, and potential buying intent. · Plan and execute targeted B2B email campaigns and cold outreach. · Create personalized email sequences and follow-ups for different customer segments. · Use LinkedIn Sales Navigator to identify, research, connect with, and engage relevant prospects. · Execute personalized LinkedIn outreach and follow-up campaigns. · Nurture cold, inactive, and previously contacted leads through structured email and LinkedIn communication. · Monitor prospect engagement and identify leads showing genuine interest or buying intent. · Qualify leads based on their business needs, current tools, challenges, team size, decision-making authority, and buying intent. · Identify whether prospects are using tools such as Jira, Confluence, TestRail, spreadsheets, or other project management platforms. · Convert relevant conversations into qualified leads, product demos, and sales opportunities. · Maintain lead status, activity, communication history, and follow-up records. · Track campaign performance and continuously improve targeting, messaging, and conversion. What We're Looking For · 2–3 years of experience in B2B marketing, lead generation, outbound marketing, inside sales, or business development. · Hands-on experience with LinkedIn Sales Navigator. · Experience using Apollo.io or similar B2B data and prospecting tools. · Good understanding of B2B prospecting and lead-generation processes. · Experience with cold email campaigns and lead nurturing. · Strong research and data-management skills. · Ability to identify the right companies and decision-makers. · Strong written and verbal communication skills. · Ability to write concise, personalized, and persuasive B2B outreach messages. · Strong follow-up discipline and ability to manage multiple prospects. · Comfortable working with targets, numbers, and campaign performance data. · Ability to work independently and take ownership of lead-generation activities. · Willingness to experiment, test, learn, and continuously improve. Nice to Have · Experience working with SaaS or B2B technology products. · Experience marketing or selling project management, productivity, collaboration, or business software. · Experience with CRM and lead-management platforms. · Experience with email automation and cold outreach platforms. · Understanding of ICP, buyer personas, lead scoring, lead nurturing, and sales funnels. · Experience targeting international B2B markets. · Basic understanding of AI-powered prospecting and marketing tools. Success in This Role Success in this role means: · The right target accounts and decision-makers are consistently identified. · Prospect data is accurate, enriched, segmented, and continuously growing. · Email and LinkedIn campaigns are executed consistently. · Prospects are properly followed up and nurtured instead of being contacted only once. · Outreach generates meaningful conversations and positive responses. · Qualified leads and product demos are consistently generated. · High-potential prospects are identified based on engagement and buying intent. · Campaign performance is measured and continuously optimized. · The quality of the sales pipeline improves over time. Key Performance Indicators The role will primarily be measured by qualified business opportunities generated, not simply the volume of emails or LinkedIn messages sent. Key metrics include: · Qualified prospects generated · Verified and enriched contacts · Email response rate · Positive email response rate · LinkedIn connection and response rate · Qualified leads / MQLs · Product demos booked · Sales opportunities generated · Lead-to-demo conversion rate · Lead nurturing and reactivation · Prospect database growth and accuracy · Consistency of daily outreach and follow-ups What You'll Gain · Hands-on experience in B2B SaaS growth and outbound marketing. · Experience working with modern prospecting tools such as Apollo.io and LinkedIn Sales Navigator. · Exposure to the complete B2B lead-generation and sales funnel. · Opportunity to work directly on the growth of a technology product. · Experience in prospect research, data enrichment, email marketing, LinkedIn marketing, lead nurturing, and qualification. · Opportunity to experiment with AI-powered marketing and sales tools. · Direct exposure to GTM strategy, customer research, and SaaS growth. · Opportunity to take increasing ownership based on performance and potential.
